We're proud to announce our expansion into Saudi Arabia

The partnership combines in-country GPU infrastructure, experience design and the ServiceNow AI Platform to modernize CX/EX and build AI skills in Saudi Arabia.

Riyadh, Kingdom of Saudi Arabia – February 18, 2026 – Edarat Group, Ascendis today announced a partnership with ServiceNow to help organizations across the GCC modernize customer and employee experiences using AI-powered CRM, digital workflows and a next-generation “Agent-as-a-Service” model.

What the alliance brings:

• Edarat Group: In-country cloud and GPU infrastructure to host AI workloads securely in-region, meeting sovereignty, residency and latency needs.

• Ascendis: ServiceNow experience strategy and delivery (design, implementation, change enablement).

• ServiceNow: The ServiceNow AI Platform to orchestrate data, workflows and AI agents across front, middle and back-office functions.

Together, we will shape and deliver ServiceNow solutions focused on customer relationship management and employee experience powered by Agent-as-a-Service model and investments in building local skills and capabilities in Saudi Arabia.

What customers can do with the joint offering:

• Deploy AI-powered CRM and service experiences across channels on the ServiceNow AI Platform.

• Use AI agents for common requests and escalate complex cases to humans.

• Unify data from legacy CRM, ERP, HR and support systems into one workflow platform.

• Move from pilots to production-grade AI faster and with less risk.

Introducing Agent-as-a-Service

Agent-as-a-Service is a managed service combining ServiceNow AI and workflows with Edarat’s in-country infrastructure and Ascendis operating playbooks. It enables organizations to:

• Deploy AI and digital agents for high-volume journeys (FAQs, case creation, status updates, HR policy, IT requests).

• Run agents on GPU-accelerated, in-country infrastructure.

• Start small, then scale to end-to-end journeys.

• Improve performance continuously via analytics, experimentation and feedback loops managed by Edarat and Ascendis.

Erick Baduy, CEO, Edarat Group:

“Our goal is to help governments and enterprises run critical AI workloads securely inside the region. With Ascendis and ServiceNow, we’re pairing sovereign infrastructure with complete AI-powered CRM and experience solutions delivered close to our customers.”

Elie Alam, Founder and Partner, Ascendis Envision:

“Leaders across the GCC want live AI experiences, not pilots, that improve CX and EX without added risk. With ServiceNow as the backbone and Edarat as the infrastructure partner, we can launch Agent-as-a-Service quickly and scale with confidence.”

Edarat Group is a leading Middle East data center, cloud and managed services provider. It designs, builds and operates secure, high-performance, GPU-accelerated infrastructure for public and private sector organizations requiring strict data residency, high availability and low latency. Edarat’s sovereign cloud is hosted in Saudi Arabia.

Ascendis is a strategy, design and technology consultancy that helps organizations grow by reimagining customer and employee experiences end-to-end through strategy, journey-led design and platform implementation.

For more information:

Ascendis – Karim Salabi, Partner | karim@ascendis.ca | +1 514 570 8166 www.ascendis.ca

Edarat Group – Sandra Mehchi, Marketing Director | Sandra.mehchi@edaratgroup.com | +961 76 119 121

ServiceNow, the ServiceNow logo, and other ServiceNow marks are trademarks and/or registered trademarks of ServiceNow, Inc. in the United States and/or other countries.

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