ZANARA AI launching as an enterprise AI and platform consultancy
Formerly operating under the Ascendis brand, ZANARA AI enters the market as a focused standalone consultancy built to turn ServiceNow, Salesforce, and custom AI into measurable competitive advantage for enterprises that are serious about transformation.
MONTRÉAL, July 6, 2026 — ZANARA AI today announced its official launch as an independent enterprise AI and platform consultancy serving mid-to-large organizations across Canada, the United States, and international markets.
The launch establishes ZANARA AI as a standalone entity with its own brand, leadership focus, operating model, and go-to-market strategy. The move gives ZANARA AI a clear mandate: help enterprises move beyond AI experimentation and translate platforms such as ServiceNow, Salesforce, and custom AI solutions into practical, measurable business value.
The move comes at a defining moment in the enterprise technology consulting and implementation services market. While major AI technology platforms revenues are exploding, their partner ecosystems remain fragmented and undifferentiated. Most implementation firms competing on headcount and certifications rather than outcomes and vision. ZANARA AI is built to change that.
Where the large system integrators are slow and impersonal, and where commodity IT shops lack a clear AI narrative, ZANARA AI occupies a distinct space: a boutique, AI-first consultancy that leads with business outcomes, earns trust through deep expertise, and stays invested in client success long after go-live.
“This launch gives us the focus required for the next stage of growth. The market is moving quickly. Clients do not need another generic consulting brand. They need a partner that understands enterprise platforms, AI adoption, workflow automation, and the operational realities of large organizations. That is what ZANARA is built to deliver."
Elie Alam, President and Co-Founder, ZANARA AI
What ZANARA AI Does
ZANARA AI helps forward-thinking enterprises unlock the full power of AI platforms, delivering six core service lines:
AI Strategy & Use Case Discovery: Operating Model Definition/Optimization, Product/Service Innovation Roadmap, Technology Roadmap and Technology Selection
Customer and Employee Experience Design: Customer Experience (CX) and Employee Experience (EX) Design and Optimization.
ServiceNow AI Platforms: Implementation, optimization, and AI-powered automation on the ServiceNow platform, including ITSM, HRSD, CSM, and Now Intelligence.
Salesforce AI Platforms: Agentforce, HRSD, CSM, FSM, ITSM, Self-Service, Digital Engagement, Service Analytics, Customer Service AI and Contact Center.
Custom AI Development: Custom AI Assistants and Copilots, AI Agents and Workflow Automation, Enterprise Knowledge AI, Document Intelligence and Data Extraction, Application to application (A2A) integration across enterprise systems, AI Governance, Security and Compliance, AI Prototyping and MVP Development.
AI Managed Services and Optimization
Across all engagements, ZANARA AI delivers Advisory, Customer and Employee experience design and Implementation services.
Proven Business Model for the Enterprise
In just over two years of operations, ZANARA AI has validated its model by securing and supporting major enterprise clients across financial services, manufacturing, retail, consumer products, energy, public sector, education, and non-profit sectors. Its work brings together enterprise advisory, experience design, platform implementation, and AI-driven transformation to help clients modernize operations and unlock measurable value.
ZANARA AI builds on multiple years of enterprise consulting, experience design, platform implementation, and AI-related transformation work. Its team has and will continue to support major organizations across financial services, telecommunications, manufacturing, retail, consumer products, energy, public sector, education, and non-profit sectors.
“Zanara AI is the natural next chapter . We identified a real gap in the market over two years ago: Organizations that have invested in enterprise systems but aren’t seeing the returns. We built the practice, the talent, and the methodology to close it. Launching Zanara as its own brand is how we scale that mission without compromise.”
Karim Salabi, Partner and Co-Founder, ZANARA AI
About ZANARA AI
ZANARA AI is a boutique enterprise AI platform consultancy born in Montréal and operating globally. Purpose-built at the intersection of ServiceNow, Salesforce, and custom AI, ZANARA AI helps mid-to-large enterprises automate work, accelerate decisions, and deliver exceptional customer and employee experiences.
ZANARA AI serves clients across financial services, healthcare, technology, manufacturing, and logistics, with delivery capabilities in Canada, the United States, and international markets.
Website: zanara.ai | Email: info@zanara.ai
Media Contact
Karim Salabi
Co-founder & Partner
Tel: (514) 570-8166
